AdNerds are Proximity BBDO's radical digital division. Their playfield is the intersection between advertising and technology, for there lies the knowledge that is necessary to efficiently gain the attention and involvement of today’s consumer.
DataDoctors, the CRM division of Proximity BBDO, supports the CRM process of 360° campaigns. They provide practical tips, tools to achieve the KPIs and instruments to increase the measurability of campaign results.
Stuck with more questions than answers? Then you’ve come to the right place. What is it we do? We try to understand what it is your clients find important. What they think, what they do, and why they do it. Collecting insights, is what we call it. Also known as laying the basis for strong ideas and better results.
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Straight from the trenches of creation. Where nothing explodes until there’s something there. Where drawing and writing and erasing abound. Where the heart of the agency beats harder and the brains short-circuit. Until the sparks fly and beyond.
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On our People blog you can read all about our recent awards and pitch wins. But you could also stumble across a report about our latest barbeque, find out who just became a father or discover the adventures of a colleague taking time off work in far-away Australia.
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How do you reach your target group? Why would they still listen to whatever you have to say? Is interactivity the ultimate goal of advertising of the future? And how do you know if any of it is working anyway? Change has always been a part of life, but what we are experiencing today is particularly radical: information overload, media shift, consumer empowerment... These heavy expressions are commonplace. And experience tells us we need more than just a pretty picture to stand out amidst the clutter.
