When you're talking to the Internet generation, pushing your message via the mass media simply won't cut it. But what will? Come and learn about digital natives and how to connect with them in 6 sessions by Proximity BBDO. Step by step, you'll discover how the Internet shaped the way they communicate. And how you can reach them in their digital world.
Our Digital Natives sessions are over. If you visited them you should receive an official certificate underlining the progress you made on the digital field and your overall knowledge of the Digital Natives.
Be sure to subscribe to our podcast by searching for 'AdNerds' on iTunes. Doing so, you will receive a regular update about our internal sessions. Jan and Bart will be continuing to keep you informed about the digital landscape. Always in relevance to the advertising and communications industry of course.
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November 13
The Internet's only been around for 15 years. However, historians are already comparing it with the Renaissance and the industrial revolution. And even though 15 years isn't a long time, the Internet has evolved dramatically. Resulting in very significant changes in the lives of both consumers and advertisers. This introductory session describes the impact the Internet has had on different sectors, several of which we highlight. We delve deeper into some of these during the following sessions.
November 19
Generic social platforms, niche social platforms, personal portals, etc. What are they? Why do they attract so many people? And is social media marketing just hype, or is it something advertisers really should investigate? Do websites as we know them still make sense? And shouldn't all websites be able to filter content so that visitors only get what is relevant to them at the time?
November 25
Viral campaigns are every advertiser's dream. Would they work for your brand, product or service? Or can they do more harm than good? Is online bannering yesterday's option? Would you rather go for Adwords these days? Are there any new online channels emerging? And how do some brands reduce their media budgets to virtually nothing?
December 2
Online, virtually everything is being measured. Which results in tons of data. Are we doing anything with it? Does it give us any insights that actually make sense? Or should we simply involve our consumers and ask them what we'd like to know? And what if we not only get to know everything about our consumer, but also where he or she physically is at any given time? And what on earth does 'crowdsourcing' mean?
December 8
Does a company still need a website? And if so, shouldn't it work like a take-away restaurant where if you see something you like, you simply take it to wherever it is you call home? Is there any point in a homepage now that everybody's Googling? And how does the Internet invade our lives after we shut down our laptops?
December 18
If you thought things were quietening down, think again. We're in the eye of the storm. We've had a look behind the scenes of the Internet factory. And we'll share the most astonishing things that are coming our way.
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